SMC-2000 Meeting Minutes (attendee review)

Skip Jones sk_jones at
Mon Oct 23 14:49:37 PDT 1995

Larry and Reflector-ites,

I urge all of you to refer to these activities for the time being as the "SCSI
Marketing Group", as we have NOT decided on a name yet.  Until we have decided
on a name, carelessly trowing around names such as calling this SCSI-2000 have
an unfortunate way of sticking.  Then when we go to change it, all we really
did was confuse people again.

I strongly believe that the last thing we need to do in parallel SCSI is
confuse the market any further.  Shame on us!  We are supposed to be a
marketing group so we above all have NO excuse for confusing the market.

While on the subject, Marketing-101 highlights the danger of of embracing names
of anykind which "date" the product (organization).  While I understand how
people can get caught-up in zowie, whiz-bang, neato names, please take off the
engineering hat long enough to look at this objectively.  SCSI-2000 IMMEDIATELY
dates parallel SCSI to a 5 year product at best and leaves the impression that
2000 is the end.  I do not believe that is the message that we are trying to
convey.  While 2000 may seem like a long enough ways away, it in fact
terminates the perception of migration far too early for what 'should' be our
motivation.  2000 is only four years away.  Pretty weak migration strategy,

Skip Jones,
QLogic Marketing Manager

From: LJLamers at on Fri, Oct 20, 1995 9:26 AM
Subject: SMC-2000 Meeting Minutes (attendee review)
To: 71202.740 at; Aloisi at; bill.gintz at;
brian_davis at; crctassmbl at; dave.guss at;
debbie_gurkowski at; dfields at; dougherty_p at;
farhat at; fhaq at; grantham at;
hagerman at; ham at; harry.mason at;
haynes_dennis at; JMCGRATH at QNTM.COM; john.lohmeyer at;
jschimdt at; kelly.bryant at; ljlamers at;
marc_lowe at; massiglia at;
mchenery at; mevans at QNTM.COM; mike.fitzpatrick at;
mike_robinson at; miked at; mkane at;
n_cheng at; nharris at; sk_jones at;
theodore at; tobias_pete at

Minutes of SCSI-2000 Marketing Meeting : October 16,1995
	Doc:   SMAMINr0.DOC Date:   10/20/95
			Reply to:   Lawrence J. Lamers
To:      SCSI-2000 Marketing Association Membership
From:    Lawrence J. Lamers
Subject: Minutes of SCSI-2000 Marketing Meeting : October 16,1995
1. Opening Remarks
2. Attendance and Introductions
3. Approval of Agenda
4. Approval of  Minutes
5. Document Distribution
 6. Review of Old Action Items
7. Goals
7.1 Parallel SCSI Marketing [McGrath]
   7.2 SCSI Futures [Hagerman]
    7.3 SCSI Futures [Mason]
   7.4 Postmortem on Fast-20 []
   7.5 Segmentation  []
8. Recommendations
9. Futures
   9.1 Parallel SCSI Marketing Association [McGrath]
10. Action Items
11. Meeting Schedule
12. Adjournment
1.    Opening Remarks
Jim McGrath convened the meeting at 9:30 am.  The meeting was hosted by 
The minutes of this meeting will be posted to the SCSI BBS and the SCSI 
Jim stated that the focus of this meeting is to provide marketing guidance 
to the technical community.  There is a separate set of meetings conducted 
as adhoc meetings of X3T10 that are dealing with the technical issues.
2.    Attendance and Introductions
 The attendees introduced themselves.
The following people attended the meeting.
Name                Organization	     Electronic Mail Address
---------------------- ------------------------- 
-------------------------Mr. Mitch Kane	Adaptec			
mkane at
Mr. Mark Lowe	Adaptec			marc_lowe at
Mr. Jim Schmidt	Adaptec			jschimdt at
Mr. Douglas Fields	Adaptec, Inc.		dfields at
Mr. Norm Harris	Adaptec, Inc.		nharris at
Mr. Lawrence J. Lamers Adaptec, Inc.		ljlamers at
Mr. Dennis R. Haynes	Burr-Brown Corp.		haynes_dennis at
Mr. Mike Dreitlein	BusLogic			miked at
 Mr. Dennis Lang	Circuit Assembly Corp.		crctassmbl at
Mr. Ian Morrell	Circuit Assembly Corp.		crctassmbl at
Mr. William C. Gintz	Conner Peripherals		bill.gintz at
Mr. Louis Grantham	Dallas Semiconductor		grantham at
 Mr. Douglas Hagerman	Digital Equipment Corp.		
hagerman at
Dr. William Ham	Digital Equipment Corp.		ham at
Mr. Paul Massiglia	Digital Equipment Corp.  
massiglia at
 Mr. Mike Chennery	Fujitsu	mchenery at
Ms. Nancy Cheng	Hitachi Computer Products n_cheng at
 Mr. Theodore Deffenbaugh IBM Corp.	theodore at
Ms. Debbi Gurkowski	Maxtor	debbie_gurkowski at
Mr. Afif Farhat	National Semiconductor	farhat at
Mr. Skip Jones	QLogic Corp.	sk_jones at
 Mr. Mark Evans	Quantum Corp.	mevans at
Mr. Faisal Haq	Quantum Corp.	fhaq at
Mr. James McGrath	Quantum Corp.	JMCGRATH at QNTM.COM
 Mr. Brian N. Davis	Seagate Technology	brian_davis at
Mr. Mike Fitzpatrick	Seagate Technology   
mike.fitzpatrick at
Mr. Michael Robinson	Seagate Technology      
mike_robinson at
Mr. Hank Meyer	Self	71202.740 at
Mr. Dave Guss	Silicon Systems	dave.guss at
 Mr. Kelly Bryant	Symbios Logic Inc.	kelly.bryant at
Mr. John Lohmeyer	Symbios Logic Inc.	john.lohmeyer at
Mr. Harry Mason	Symbios Logic Inc.	harry.mason at
Mr. Pete Tobias	Tandem Computers	tobias_pete at
Mr. Brett Philip	Temp-Flex Cable Inc.	Fax: 408-739-1237
 Mr. Paul D. Aloisi	Unitrode	Aloisi at
Mr. Peter Dougherty	Western Digital	dougherty_p at
36 People Present
3.	Approval of Agenda
The agenda was developed as the meeting progressed.
4.	Approval of  Minutes
5.	Document Distribution
Parallel SCSI Marketing - Jim McGrath, Quantum
SCSI Futures - Doug Hagerman, DEC.
 6.	Review of Old Action Items
7.	Goals
	7.1.  Parallel SCSI Marketing [McGrath]
Jim McGrath made a brief presentation introducing the topics.
Jim McGrath presented the following list of issues/topics that he felt 
should be prioritized for technical work:
	Transfer Rates
	Signaling Technology
	Cable Length vs. Device Count [Mason]
	CD-ROM Problem [McGrath]
	Greater than 16 devices
 	Bus extenders/bridges
	50-ohm backplane problem
	Isochronous []
	Wider buses
Doug Hagerman agreed with the above list and added:
	SCSI Overhead
 Paul Aloisi noted that the work on Enhanced Parallel Interface that plans 
to issue a technical report already is addressing some of these items.
	7.2.  SCSI Futures [Hagerman]
Doug made a presentation on parallel SCSI.  Parallel SCSI is the installed 
base; the customer (i.e., end-user) uses parallel SCSI and plans to continue 
to do so;  there is a lot of hype around the serial interfaces; serial needs 
maturity for consideration in enterprise systems.
There is a need for a vision for the future of parallel SCSI.  A name is 
needed to get folks to cheer for; Doug proposed SCSI-2000.
	7.3.  SCSI Futures [Mason]
There is a need for some organization to promote parallel SCSI; aid 
customers and end-users in understanding features and capabilities given the 
The next version needs strong positioning that is consistent.
	7.4.  Postmortem on Fast-20 []
Norm Harris requested a postmortem on the plusses and minuses of the Fast-20 
effort.  Jim McGrath noted that the naming was an issue that caused 
confusion; the result was engineering driven to a set of perfomance goals 
and did not consider all the market needs.
It was suggested that this group adopt some labels to clean up the 
wide/narrow/Ultra/Fast-20 issues that are confusing users.
	7.5.  Segmentation  []
Theodore Deffenbaugh felt that the marketing group should focus more on 
marketing issues;  in particular, identifying market segments as opposed to 
dealing with technical and sales issues.  Jim McGrath suggested that the 
market segments should be: Server and PC/Work Station
Jim McGrath's opinion on market segment:
	Assume server market, OEM sales, new systems
	Competition is SSA and FC-AL.
 	Incumbant is SCSI-SE and SCSI-DIFF.
	EIDE is not the competition in the server market.
The needs of the workstation market has be to factored into the decisions. 
The workstation market does need an effective solution to the non-disk drive 
Mike Dreitlien suggested that what is needed is a performance roadmap for 
parallel SCSI that preserves as much of the current investment as possible.
8.	Recommendations
The consensus of this group was to address the restrictions incumbent with 
Fast-20 regarding number of devices and cable length.  These issues arise 
mainly in the server environment.
 Regarding documents the recommendation was to do LVDS + SE at Fast-20 and 
LVDS at Fast-40 imediately.
The second tier issues that should be considered are backplane/cable 
impedance mismatch, CD-ROM problem, autotermination, fairness, and 
isochronous are intermediate.  All others are long term.
9.	Futures

	9.1.  Parallel SCSI Marketing Association [McGrath]
Jim McGrath took a straw poll on forming an association for marketing 
parallel SCSI.  All folks present were in favor of a marketing group; and 
all indicated that their company would be willing to join such an 
DEC, IBM, Symbios, Seagate, Quantum, Unitrode, Dallas Semiconductor, Qlogic 
and Adaptec volunteered to work on forming an organization.
Mike Fitzpatrick stated that a Marketing Association could benefit parallal 
SCSI.  The group supported this.  A mission statement is needed.  ENDL is a 
possible facilitator.
SCSI-2000 Mission Statement
To evangelize the benefits of SCSI as a flexible, powerful peripheral 
interconnect for server and desktop computing and to influence the direction 
of future SCSI developments to maintain it's superiority through the year 
	Promote increased usage of parallel SCSI
 Educate customers on when to use SCSI Reduce confusion concerning SCSI 
Provide focal point for press, industry, and customer communications 
regarding SCSI
	Advance and promote product  interoperability
Advance and promote storage as a focal point for system differentiation 
Shape the evolution of SCSI technology
Evangelize SCSI as a flexible and powerful connectivity solution foir many 
	Orchestrate a convergence on a common interconnect
Specific tasks
	Joint marketing/ industry marketing programs
	Generate a press release on SCSI-2000 Marketing Association
	Establish a naming convention for speed/bus width
 Communicate SCSI futures roadmap to press/public Set up a Reflector
	Set up an 800 number
	Set up a web site
	Set up a ftp site
 	Set up a faxback service
	Trade show
	Provide guidance to technical committees
10.	Action Items
1)	John Lohmeyer to talk to Dal Allan regarding setting up association
2)	Paul Massiglia and JIm McGrath to set up next meeting 12/14/95
3)	Mike Fitzpatrick to distribute FCLC bylaws.
4)	Larry Lamers and Mark Lowe to develop mission statement and charter.
5)	Name for group; technology naming system; commitment to pay; finalize
mission statement; agree to by-laws; if so what and when list.
11.	Meeting Schedule
 The next meeting is planned for December 14, 1995 in San Jose, CA.  Details 
to follow on the SCSI reflector.
12.	Adjournment
The meeting adjourned at 3:00 p.m. on Monday.

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