Members Pages
A warm welcome from the Skye and Lochalsh Marketing Group to the members only section of the site. Please use these pages as a factual reference, and as an insight to the group's marketing strategy and overall philosophy.
We are a self-funded, non profit making community group, not dependant for finance or backing from any controlling organisation, nor reliant on politically biased interests outside our own area. We receive no support from Visit Scotland, preferring to acknowledge their international marketing effort whilst realising their aim is too wide for exact and concentrated focus on Skye and Lochalsh. We believe a website with a strong local viewpoint is paramount for marketing the commercial needs of the membership, and without doubt absolutely essential for servicing the needs of the prospective tourist.
The requirements of one of the most famous visitor destinations in the world are best served through the local business experience of the membership. Continued growth in membership numbers achieves self-sustainability, an important step in allowing the Island and Lochalsh to sponsor and support its own independent future.
Plea for Prompt Payment by Members and Advertisers
A new prompt payment policy will be introduced with immediate effect to reduce wasteful administration time and money spent chasing membership and advertising renewal fees. Whilst the majority of invoices are paid within the required 28 days, those which aren't cause an unwelcome diversion of time and funds which could be better spent on marketing activity.
The new policy will be as follows:
- Invoice sent requesting payment within 28 days.
- Reminder sent after 28 days requesting payment within next 28 days. Final reminder sent after 56 days requesting payment within 7 days.
- Members and advertisers who have still not paid within this period will have their data listings and advertising removed from www.skye.co.uk and be no longer allowed to participate in competitions, promotions and PR commissioned by SLMG.
We hope you agree that this is a fair and sensible policy for the benefit of all members.
Annual General Meeting: This will be held on Monday 19th May at the Broadford Hotel at 7.30pm - All Welcome
Year End Accounts - to 31st March 2008: These are with the accountant and will be posted here as soon as they are available.
Who we are: The directors are nominated, experienced, locally-based business people, self-employed, self-financing volunteers. Accommodation providers, eateries, tourist services, visitor attractions, outdoor pursuits and arts and crafts makers are all represented by... ![[download file]](/images/download-button.jpg)
Directors
Sponsor your own Competition! Our site hosts a variety of member's own competitions, regularly using them alongside targeted editorial campaigns. Designed to increase web hits for both the parent site and the hosting member's individual link, it is an excellent way of increasing the amount of traffic interested in your business... Sponsor a Competition
Integrated marketing opportunities – a case study. Why not take the chance of working with SLM Ltd to make the most of membership and advertising opportunities? An example case study of ‘Skyeskyns’ sheepskin manufacturing, tannery exhibition and shop in NW Skye, shows how very simply and cost effectively you can broaden your marketplace profile and effectiveness of your marketing activity... Skyeskyns Case Study
Articles of association. These were discussed and approved at The AGM in 2007. Articles of Association May 07, Bye Laws
Marketing Activity Plan - April 08 - March 09: This is currently in development, with much of the work underway and some new ideas in development. we have had some great opportunities and some exciting plans for the next year. Marketing Activity 2008-09
Marketing History & Achievements: It has been a highly successful and productive year for the Skye & Lochalsh Marketing Group. A significant programme of activity has been implemented under the direction of the board utilising the help of locally based professionals... Marketing Achievements 06-07, Marketing Programme for 2007
Brand guidelines and logo downloads: Please use these guidelines and logos on all your printed material, envelopes and websites to strengthen brand awareness and recognition... Brand Guidelines / Lo-res logos for web use / Hi-res logos for print use
skye.co.uk your number one site is regularly updated: Self evidently, the Google search engine placement of skye.co.uk as the number one site for the area makes membership essential. Regular updating of content, and the priceless local knowledge of an independent group aimed at specific target markets reinforces this position. Far from losing out to a bigger site, one less focused on this area, you are represented on a local site with vibrant, diverse appeal and offering specifically tailored advice. Accurate advance information for the visitor is best located on a local site using local resources, not on an international site trying to serve a variety of destinations simultaneously.
